Measuring electronic word-of-mouth effectiveness : developing and applying the eWOM trust scale

Wolfgang Weitzl introduces a novel perspective for measuring consumer trust in eWOM by applying a rigid scale development process. In doing so, the research aims to set new methodical standards for developing reliable, valid and practicable research instruments. Most importantly, however, the resear...

Full description

Saved in:
Bibliographic Details
Main Author Weitzl, Wolfgang (Author)
Format Electronic eBook
LanguageEnglish
Published Wiesbaden : Springer Gabler, 2017.
SeriesSpringer Gabler research.
Subjects
Word-of-mouth advertising.
Internet marketing.
elektronické knihy
electronic books
Online AccessFull text
ISBN9783658158897
9783658158880
Physical Description1 online resource

Cover

Table of Contents:
  • Acknowledgements; Abstract; Table of Contents; List of Tables; List of Figures; Acronyms and Abbreviations; 1 Introduction to the Research; General Introduction; Objectives of the Research; Theoretical Importance; Practical Importance; Organization of the Thesis; 2 Review of Literature and Theoretical Background; The Role of Trust; The Concept of Trust; Overview; The Disciplines' Conceptualizations and Measurement of Trust; The Philosophers' Perspective; The Personality Psychologists' Perspective; The Sociologists' Perspective.
  • The Social Psychologists' and Organizational Researchers' PerspectiveTrust in Intimate Personal Relationships; Trust in Professional Relationships in Organizations; Economic, Business and Marketing Perspectives; Towards an Integrated View of Trust Components; Components of Trust; Trusting Beliefs; Trusting Attitudes; Trusting Intentions; Risk-taking Behaviour; Conditions of Trust; Conclusions; 3 Conceptualization of the Construct, Research Questions and Hypotheses; Evidence for Generalized eWOM Trust; Conceptualizing Trust in eWOM; Construct Definition and Domain; Construct Composition.
  • Types of eWOM TrustDimensions of eWOM Trust; Elements of eWOM Trust; eWOM Trust and Similar Concepts; eWOM Distrust; eWOM Scepticism; Credibility; Attitude towards Reviews in General; Other Constructs; Definition summarized; Research Questions and Hypotheses; Construct Identification and Dimensionality; Validity; Criterion-Related Validity; Nomological Validity: A Social Shopping
  • Trust Framework; eWOM Trust Antecedents; eWOM Trust Correlates; Reliability and Generalizability; Measure Application; 4 Research Methods; Identification Stage.
  • Specification of Content Domain, Construct Definition and DimensionalityGenerating and Judging Items; Expert Interviews (Study 1); Consumer Interviews (Study 2); Reliability Stage; Research Instrument; Sample Description and Data Collection Procedure; Validity Stage; Main Validation Study (Study 4); Research Instrument; Questionnaire Pretest; Sampling Frame and Data Collection; Return Rate; Sample Description; Supplemental Reliability, Validity and Generalizability Studies (Study 5); Application Stage; 5 Research Results; Assessment of Construct Dimensionality and Consistency.
  • Results Reliability StageExploratory Factor Analysis; Confirmatory Factor Analysis; Results Validity Stage; Exploratory Factor Analysis; Confirmatory Factor Analysis; Results Validity Stage (Modified Model); Model Goodness-of-fit; Reliability; Convergent Validity; Discriminant Validity; Implications for Construct's Structure and Content; Supplemental Validity Assessments; Concurrent Validity; Convergent Validity and Discriminant Validity; Known-group Validity; Predictive and Postdictive Validity; Nomological Validity; Social Desirability Bias.

Similar Items