Strategic retail management : text and international cases

This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of...

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Bibliographic Details
Main Authors: Zentes, Joachim, (Author), Morschett, Dirk, (Author), Schramm-Klein, Hanna, (Author)
Format: eBook
Language: English
Published: Wiesbaden : Springer Gabler, [2017]
Edition: Third edition.
Series: Lehrbuch.
Subjects:
Retail trade > Management.
Retail trade > Management > Case studies.
elektronické knihy
electronic books
ISBN: 9783658101831
9783658101824
Physical Description: 1 online resource

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Table of contents

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020 |a 9783658101831 
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024 7 |a 10.1007/978-3-658-10183-1  |2 doi 
035 |a (OCoLC)962018198  |z (OCoLC)962010105  |z (OCoLC)973057062  |z (OCoLC)1057434707  |z (OCoLC)1200350069 
041 1 |a eng  |h ger 
100 1 |a Zentes, Joachim,  |e author. 
245 1 0 |a Strategic retail management :  |b text and international cases /  |c Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein. 
250 |a Third edition. 
264 1 |a Wiesbaden :  |b Springer Gabler,  |c [2017] 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
490 1 |a Lehrbuch 
505 0 |a Functions, Formats and Players in Retailing -- Strategic Marketing in Retailing -- Marketing Mix in Retailing -- Buying, Logistics and Performance Measurement. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management. Contents Functions, Formats and Players in Retailing Strategic Marketing in Retailing Marketing Mix in Retailing Buying, Logistics and Performance Measurement Target Groups Advanced undergraduate students and graduate students majoring in Business Administration, Marketing or Management Practitioners who wish to obtain compact and practice-oriented information on current concepts The Authors Joachim Zentes is Professor Emeritus of Management and Marketing at the Saarland University, Saarbrücken, Germany. Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. 
504 |a Includes bibliographical references. 
590 |a SpringerLink  |b Springer Complete eBooks 
650 0 |a Retail trade  |x Management. 
650 0 |a Retail trade  |x Management  |v Case studies. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Morschett, Dirk,  |e author. 
700 1 |a Schramm-Klein, Hanna,  |e author. 
776 0 8 |i Printed edition:  |z 9783658101824 
830 0 |a Lehrbuch. 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://link.springer.com/10.1007/978-3-658-10183-1  |y Plný text 
992 |c NTK-SpringerBM 
999 |c 97875  |d 97875 
993 |x NEPOSILAT  |y EIZ 

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