Ethics and neuromarketing : implications for market research and business practice

This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of n...

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Bibliographic Details
Other Authors Thomas, Andrew R. (Editor), Pop, Nicolae Al (Editor), Iorga, Ana Maria (Editor), Ducu, Cristian (Editor)
Format Electronic eBook
LanguageEnglish
Published Switzerland : Springer International Publishing, [2017]
Subjects
Neuromarketing.
Marketing > Psychological aspects.
Marketing > Moral and ethical aspects.
elektronické knihy
electronic books
Online AccessFull text
ISBN9783319456096
9783319456072
Physical Description1 online resource (xv, 209 pages)

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Table of Contents:
  • 1. Introduction
  • 2. Neuromarketing: Understanding the Application of Neuroscientific Methods within Marketing Research
  • 3. Topoi in Neuromarketing Ethics
  • 4. A Guideline for Ethical Aspects in Conducting Neuromarketing Studies
  • 5. Ethical and Legal Considerations in Research Subject and Data Protection
  • 6. Transparency and Reliability in Neuromarketing Research
  • 7. Implicit Measures of Attitudes in Market Research
  • 8. Ethical Considerations regarding Stakeholders in Neuromarketing Research
  • 9. The Responsibility of Neuromarketing Practitioners in Conducting Research for Nefarious Messaging
  • 10. The Limits and the Ethics of Consumer Profiling
  • 11. Ethical Dilemmas of Future Technologies
  • 12. The Ethics of Neuromarketing in Sports.

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