Ethics and neuromarketing : implications for market research and business practice

This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of n...

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Bibliographic Details
Other Authors: Thomas, Andrew R., (Editor), Pop, Nicolae Al. (Editor), Iorga, Ana Maria, (Editor), Ducu, Cristian, (Editor)
Format: eBook
Language: English
Published: Switzerland : Springer International Publishing, [2017]
Subjects:
Neuromarketing.
Marketing > Psychological aspects.
Marketing > Moral and ethical aspects.
elektronické knihy
electronic books
ISBN: 9783319456096
9783319456072
Physical Description: 1 online resource (xv, 209 pages)

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Table of contents

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020 |a 9783319456096  |q (electronic bk.) 
020 |z 9783319456072 
024 7 |a 10.1007/978-3-319-45609-6  |2 doi 
035 |a (OCoLC)961117292  |z (OCoLC)962018318  |z (OCoLC)965339161 
245 0 0 |a Ethics and neuromarketing :  |b implications for market research and business practice /  |c Andrew R. Thomas, Nicolae Alexandru Pop, Ana Maria Iorga, Cristian Ducu, editors. 
264 1 |a Switzerland :  |b Springer International Publishing,  |c [2017] 
264 4 |c ©2017 
300 |a 1 online resource (xv, 209 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references. 
505 0 |a 1. Introduction -- 2. Neuromarketing: Understanding the Application of Neuroscientific Methods within Marketing Research -- 3. Topoi in Neuromarketing Ethics -- 4. A Guideline for Ethical Aspects in Conducting Neuromarketing Studies -- 5. Ethical and Legal Considerations in Research Subject and Data Protection -- 6. Transparency and Reliability in Neuromarketing Research -- 7. Implicit Measures of Attitudes in Market Research -- 8. Ethical Considerations regarding Stakeholders in Neuromarketing Research -- 9. The Responsibility of Neuromarketing Practitioners in Conducting Research for Nefarious Messaging -- 10. The Limits and the Ethics of Consumer Profiling -- 11. Ethical Dilemmas of Future Technologies -- 12. The Ethics of Neuromarketing in Sports. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. The rationale behind neuromarketing is that human decision-making is not primarily a conscious process. Instead, there is increasing evidence that the willingness to buy products and services is an emotional process where the brain uses short cuts to accelerate the decision-making process. At the intersection of economics, neuroscience, consumer behavior, and cognitive psychology, neuromarketing focuses on which emotions are relevant in human decision-making, and uses this knowledge to make marketing more effective. The knowledge is applied in product design; enhancing promotions and advertising, pricing, professional services, and store design; and improving the consumer experience as a whole. The foundation for all of this activity is data gathering and analysis. Like many new processes and innovations, much of neuromarketing is operating far ahead of current governmental compliance and regulation and thus current practices are raising ethical issues. For example, facial recognition software, used to monitor and detect a wide range of micro-expressions, has been tested at several airports--under the guise of security and counterterrorism. To what extent is it acceptable to screen the entire population using these powerful and intrusive techniques without getting passengers' consent? Citing numerous examples from the public and private sectors, the editors and contributing authors argue that while the United States has catalyzed technological advancements, European companies and governments are more progressive when it comes to defining ethical parameters and developing policies. This book details many of those efforts, and offers rational, constructive approaches to laying an ethical foundation for neuromarketing efforts. 
590 |a SpringerLink  |b Springer Complete eBooks 
650 0 |a Neuromarketing. 
650 0 |a Marketing  |x Psychological aspects. 
650 0 |a Marketing  |x Moral and ethical aspects. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Thomas, Andrew R.,  |e editor. 
700 1 |a Pop, Nicolae Al.  |q (Nicolae Alexandru),  |e editor. 
700 1 |a Iorga, Ana Maria,  |e editor. 
700 1 |a Ducu, Cristian,  |e editor. 
776 0 8 |i Print version:  |t Ethics and Neuromarketing.  |d [Place of publication not identified] : Springer Verlag 2016  |z 9783319456072  |w (OCoLC)954428983 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://link.springer.com/10.1007/978-3-319-45609-6  |y Plný text 
992 |c NTK-SpringerBM 
999 |c 97864  |d 97864 
993 |x NEPOSILAT  |y EIZ 

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