Formative research in social marketing : innovative methods to gain consumer insights
Saved in:
| Other Authors | , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Singapore :
Springer Verlag,
[2017]
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9789811018299 9789811018275 |
| Physical Description | 1 online resource (viii, 290 pages) : illustrations |
Cover
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| 245 | 0 | 0 | |a Formative research in social marketing : |b innovative methods to gain consumer insights / |c Krzysztof Kubacki, Sharyn Rundle-Thiele, editors. |
| 264 | 1 | |a Singapore : |b Springer Verlag, |c [2017] | |
| 300 | |a 1 online resource (viii, 290 pages) : |b illustrations | ||
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| 650 | 0 | 7 | |a marketingový výzkum |7 ph115230 |2 czenas |
| 650 | 0 | 7 | |a sociální marketing |7 ph249631 |2 czenas |
| 650 | 0 | 9 | |a marketing research |2 eczenas |
| 650 | 0 | 9 | |a social marketing |2 eczenas |
| 653 | 0 | |a formative research | |
| 653 | 0 | |a formativní výzkum | |
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| 655 | 7 | |a případové studie |7 fd133208 |2 czenas | |
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| 700 | 1 | |a Kubacki, Krzysztof, |e editor. | |
| 700 | 1 | |a Rundle-Thiele, Sharyn, |e editor. | |
| 776 | 0 | 8 | |i Print version: |t Formative Research in Social Marketing. |d [Place of publication not identified] : Springer Verlag 2016 |z 9789811018275 |w (OCoLC)951761959 |
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