Developing international strategies
This book helps medium-sized companies adapt to the challenges and take advantage of the opportunities of the growing international business climate. The authors offer practical, usable advice on production, sourcing and strategic planning.
Saved in:
| Main Authors | , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Berlin :
Springer,
[2017]
|
| Edition | Second edition. |
| Subjects | |
| Online Access | Full text |
| ISBN | 9783662531235 9783662531228 |
| Physical Description | 1 online resource (223 pages) |
Cover
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| 100 | 1 | |a Grünig, Rudolf, |e author. | |
| 245 | 1 | 0 | |a Developing international strategies / |c Rudolf Grünig, Dirk Morschett. |
| 250 | |a Second edition. | ||
| 264 | 1 | |a Berlin : |b Springer, |c [2017] | |
| 300 | |a 1 online resource (223 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a počítač |b c |2 rdamedia | ||
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| 505 | 0 | |a Introduction -- Internationalization: Facts and Figures About Internationalization at the Macro Level -- Facts and Figures About Internationalization at the Company Level -- Reasons of the Internationalization of Companies -- Generell Strategic Planning and Its Importance for Going International -- General Strategic Planning as the Starting Point for Going International for New Markets -- General Strategic Planning as the Starting Point for Going International for Production and Sourcing -- Going International for New Markets: Overview of the Planning Process for Going International for New Markets -- Determining the Target Markets -- Determining the Market Entry Modes -- Developing the Strategy and the Project Plans -- Going International for Production and Sourcing: Overview of the Planning Process for Going International for Production and Sourcing -- Determining a Framework for Going International for Production and Sourcing -- Determining Suitable Location -- Operation Mode Combinations -- Developing the Strategy and the Project Plans -- Strategic Challenges of International Companies: Determining the Generic International Strategy -- Determining the Differentiation-Standardization Level of the Market Offer -- Determining the Operations Strategy. | |
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 520 | |a This book helps medium-sized companies adapt to the challenges and take advantage of the opportunities of the growing international business climate. The authors offer practical, usable advice on production, sourcing and strategic planning. | ||
| 590 | |a SpringerLink |b Springer Complete eBooks | ||
| 650 | 0 | |a International business enterprises |x Management. | |
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| 700 | 1 | |a Morschett, Dirk, |e author. | |
| 776 | 0 | 8 | |i Print version: |a Grünig, Rudolf. |t Developing International Strategies. |d Berlin, Heidelberg : Springer Berlin Heidelberg, ©2016 |z 9783662531228 |w (OCoLC)952789015 |
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