Out-thinking Organizational Communications : the Impact of Digital Transformation.
Annotation
Saved in:
| Main Author | |
|---|---|
| Other Authors | , |
| Format | Electronic eBook |
| Language | English |
| Published |
Cham :
Springer International Publishing,
2016.
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| Series | Management for professionals.
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| Subjects | |
| Online Access | Full text |
| ISBN | 9783319418452 9783319418445 |
| Physical Description | 1 online resource (198 pages) |
Cover
Table of Contents:
- Digital Transformation and the Challenges for Organizational Communications: An Introduction; Digital Transformation and Communications: How Key Trends Will Transform the Way Companies Communicate; Introduction: Exploring the Role of Communications; Communications: A Neglected Perspective in Discussions on the Digital Transformation; Four Industrial Generations and the Role of Corporate Communications; Our Definitions: Between Industrial Internet and Big Data; Industry 4.0 Or the Industrial Internet; Artificial Intelligence; Internet of Things (IoT); Big Data; Digital Transformation.
- The Four ``Trend World's of Digital Transformation: Technology, Business, Organization and SocietyThree Technological Trends; Three Societal Trends; Three Trends in Business Models; Three Organizational Trends; When Will Communication Vanish as a Profession?; References; Why we Might Wish to Be Governed by Algorithms: Insights into a Technophile Digital Mindset; We Are Digital; We Like Technology; We Appreciate ``Machines at Work; We Dislike Fat Cats; We Love Life; We Trust Algorithms; We Are on the Verge of Becoming Cyborgs; We Are Aware of the Challenges; References.
- Policy and Politics in the Era of the Industrial Internet: How the Digital Transformation Will Change the Political ArenaIntroduction: Policymaking-A Discursive Practise; Influencer's Narratives: The Promises of the Industrial Internet; Operational Efficiency and the Digital Revolution; Outcome Economy: Promises of the Digital Era; Policy Responses: Regulatory Frameworks; Evidence or Algorithms?; Policies as Sellable Outcomes; Changes in the Political Industry; Electoral Campaigns; Political Organisations; Conclusions: The Responsibility of Professional Communicators; References.
- The Changing Role of the Chief Marketing Officer: Unlocking the Power of Data-Driven CommunicationCMOs: In the Midst of the Storm; Engaging Throughout the Entire Lifecycle; Unlocking Insides; Data Is the Key; The Shift from a Customer-Focused to a Customer-Centric Mindset; Aligning Departments and Teams; Understanding Needs and Motivations; Preparing for a Disruptive Future; Reference; The Role of Corporate Communication in the Digital Age: An Era of Change for the Communication Profession; Introduction: Benefits and Risks of the Digital Transformation.
- Four Fundamental Challenges for CompaniesThe New Competitive Landscape; New Contents and Tools of the Corporate Communication Profession; Communication Professional's Roles and Activities; Competencies for Today and Tomorrow; The Digital Transformation: A Challenge for Corporate Communication Scholars; References; Itś About Trust: The IT Departmentś Role in a Digital Organisation: Why Techies May Be the New Communications Team; Introduction: Digitisation of the Value Chain; The Industrial Internet in the Electricity Sector; The Industrial Internet and the Introduction of Smart Devices.