Out-thinking Organizational Communications : the Impact of Digital Transformation.

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Bibliographic Details
Main Author: Klewes, Joachim.
Other Authors: Popp, Dirk., Rost-Hein, Manuela.
Format: eBook
Language: English
Published: Cham : Springer International Publishing, 2016.
Series: Management for professionals.
Subjects:
ISBN: 9783319418452
9783319418445
Physical Description: 1 online resource (198 pages)

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Table of contents

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008 160910s2016 xx o 000 0 eng d
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020 |a 9783319418452 
020 |z 9783319418445 
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035 |a (OCoLC)958385522  |z (OCoLC)958350727  |z (OCoLC)961006874 
100 1 |a Klewes, Joachim. 
245 1 0 |a Out-thinking Organizational Communications :  |b the Impact of Digital Transformation. 
260 |a Cham :  |b Springer International Publishing,  |c 2016. 
300 |a 1 online resource (198 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
490 1 |a Management for Professionals 
505 0 |a Digital Transformation and the Challenges for Organizational Communications: An Introduction; Digital Transformation and Communications: How Key Trends Will Transform the Way Companies Communicate; Introduction: Exploring the Role of Communications; Communications: A Neglected Perspective in Discussions on the Digital Transformation; Four Industrial Generations and the Role of Corporate Communications; Our Definitions: Between Industrial Internet and Big Data; Industry 4.0 Or the Industrial Internet; Artificial Intelligence; Internet of Things (IoT); Big Data; Digital Transformation. 
505 8 |a The Four ``Trend Worlds ́́of Digital Transformation: Technology, Business, Organization and SocietyThree Technological Trends; Three Societal Trends; Three Trends in Business Models; Three Organizational Trends; When Will Communication Vanish as a Profession?; References; Why we Might Wish to Be Governed by Algorithms: Insights into a Technophile Digital Mindset; We Are Digital; We Like Technology; We Appreciate ``Machines at Work;́́ We Dislike Fat Cats; We Love Life; We Trust Algorithms; We Are on the Verge of Becoming Cyborgs; We Are Aware of the Challenges; References. 
505 8 |a Policy and Politics in the Era of the Industrial Internet: How the Digital Transformation Will Change the Political ArenaIntroduction: Policymaking-A Discursive Practise; Influencers ́Narratives: The Promises of the Industrial Internet; Operational Efficiency and the Digital Revolution; Outcome Economy: Promises of the Digital Era; Policy Responses: Regulatory Frameworks; Evidence or Algorithms?; Policies as Sellable Outcomes; Changes in the Political Industry; Electoral Campaigns; Political Organisations; Conclusions: The Responsibility of Professional Communicators; References. 
505 8 |a The Changing Role of the Chief Marketing Officer: Unlocking the Power of Data-Driven CommunicationCMOs: In the Midst of the Storm; Engaging Throughout the Entire Lifecycle; Unlocking Insides; Data Is the Key; The Shift from a Customer-Focused to a Customer-Centric Mindset; Aligning Departments and Teams; Understanding Needs and Motivations; Preparing for a Disruptive Future; Reference; The Role of Corporate Communication in the Digital Age: An Era of Change for the Communication Profession; Introduction: Benefits and Risks of the Digital Transformation. 
505 8 |a Four Fundamental Challenges for CompaniesThe New Competitive Landscape; New Contents and Tools of the Corporate Communication Profession; Communication Professionals ́Roles and Activities; Competencies for Today and Tomorrow; The Digital Transformation: A Challenge for Corporate Communication Scholars; References; Itś About Trust: The IT Departmentś Role in a Digital Organisation: Why Techies May Be the New Communications Team; Introduction: Digitisation of the Value Chain; The Industrial Internet in the Electricity Sector; The Industrial Internet and the Introduction of Smart Devices. 
500 |a Rethinking Your Entire Technology Architecture. The Rise of Distributed Intelligence. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 8 |a Annotation  |b This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them. The Industrial Internet and the Internet of Things herald a transformation in our economy, industry and society. As such, it is high time that companies adjust both their communication strategies and the structure of their communications to reflect these changes. In this book, experts from the corporate world, academia, professional associations, government organizations and NGOs discuss various challenges from Corporate and Leadership Communication and Employer Branding to Change/Personnel Management and changes in the supply chain that we can be confronted with in our everyday working environment. Revealing contributions from an interdisciplinary mix of perspectives help offer a more detailed picture of what future programs and standards might look like. The book also features best practice cases that offer practical insights into addressing the Corporate Communications challenges that are to come." 
590 |a SpringerLink  |b Springer Complete eBooks 
650 0 |a Information technology. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Popp, Dirk. 
700 1 |a Rost-Hein, Manuela. 
776 0 8 |i Print version:  |a Klewes, Joachim.  |t Out-thinking Organizational Communications : The Impact of Digital Transformation.  |d Cham : Springer International Publishing, ©2016  |z 9783319418445 
830 0 |a Management for professionals. 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://link.springer.com/10.1007/978-3-319-41845-2  |y Plný text 
992 |c NTK-SpringerBM 
999 |c 97840  |d 97840