Business model pioneers : how innovators successfully implement new business models
Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market. The examples range fro...
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Main Authors: | , , |
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Format: | eBook |
Language: | English |
Published: |
Switzerland :
Springer International Publishing,
©2017.
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Series: | Management for professionals.
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Subjects: | |
ISBN: | 9783319388458 9783319388441 |
Physical Description: | 1 online resource (ix, 215 pages) |
Summary: | Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market. The examples range from industries such as retail, media and entertainment to services and industrial projects. For each example, the book provides information on the market environment at the time of launch and illustrates the driving forces behind these business models. Moreover, current market developments are highlighted and linked to the evolution of the business models. Lastly, the authors present the profile of a typical business model pioneer. |
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Bibliography: | Includes bibliographical references. |
ISBN: | 9783319388458 9783319388441 |
Access: | Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty |