Marketing the public sector : promoting the causes of public and nonprofit agencies
Saved in:
| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
London ; New York :
Routledge, Taylor & Francis Group,
2017
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781560006107 9780203786260 |
| Physical Description | 1 online zdroj (xxiv, 360 stran) : ilustrace |
Cover
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| 100 | 1 | |a Fine, Seymour H. |4 aut | |
| 245 | 1 | 0 | |a Marketing the public sector : |b promoting the causes of public and nonprofit agencies / |c Seymour H. Fine |
| 264 | 1 | |a London ; |a New York : |b Routledge, Taylor & Francis Group, |c 2017 | |
| 264 | 4 | |c ©1992 | |
| 300 | |a 1 online zdroj (xxiv, 360 stran) : |b ilustrace | ||
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| 533 | |a Elektronická verze Taylor & Francis Group | ||
| 650 | 0 | 7 | |a sociální marketing |7 ph249631 |2 czenas |
| 650 | 0 | 7 | |a neziskové organizace |7 ph115448 |2 czenas |
| 650 | 0 | 7 | |a reklama a propagace |7 ph116035 |2 czenas |
| 650 | 0 | 7 | |a veřejný sektor |7 ph127090 |2 czenas |
| 650 | 0 | 9 | |a social marketing |2 eczenas |
| 650 | 0 | 9 | |a nonprofit organizations |2 eczenas |
| 650 | 0 | 9 | |a advertising |2 eczenas |
| 650 | 0 | 9 | |a public sector |2 eczenas |
| 655 | 7 | |a studie |7 fd133597 |2 czenas | |
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