Marketing in the Digital Era

With the digitalisation of society, marketing is experiencing a renaissance. Digital marketing has introduced a compactness absent in traditional marketing, even after the integration of the holistic marketing approach. Consumers nowadays make choices - between purchasing online and visiting a store...

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Bibliographic Details
Other Authors Sulkowski, Lukasz (Editor), Bacíková, Zuzana (Editor)
Format Electronic eBook
LanguageEnglish
Published Frankfurt a.M. Peter Lang GmbH, Internationaler Verlag der Wissenschaften 2018
Edition1st, New ed.
SeriesNew Horizons in Management Sciences 9
Subjects
marketing
digitální technologie
internetový marketing
digital technologies
Internet marketing
elektronické knihy
electronic books
Online AccessFull text
ISBN9783631758083
Physical Description1 online zdroj (172 stran) 28 ill.

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Table of Contents:
  • Digital CSR - Digital era - Digital culture - Digital marketing - Digital marketing of art - Digital marketing of radio - Digital media - Digital society - Mobile marketing - Mobile applications - Online behavior - Online purchase

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