Marketing in the Digital Era
With the digitalisation of society, marketing is experiencing a renaissance. Digital marketing has introduced a compactness absent in traditional marketing, even after the integration of the holistic marketing approach. Consumers nowadays make choices - between purchasing online and visiting a store...
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| Other Authors | , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Frankfurt a.M.
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
2018
|
| Edition | 1st, New ed. |
| Series | New Horizons in Management Sciences
9 |
| Subjects | |
| Online Access | Full text |
| ISBN | 9783631758083 |
| Physical Description | 1 online zdroj (172 stran) 28 ill. |
Cover
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| 100 | 1 | |a Sulkowski, Lukasz |e editor |4 edt | |
| 245 | 1 | 0 | |a Marketing in the Digital Era |c Lukasz Sulkowski, Zuzana Bacíková |
| 250 | |a 1st, New ed. | ||
| 260 | |a Frankfurt a.M. |b Peter Lang GmbH, Internationaler Verlag der Wissenschaften |c 2018 | ||
| 300 | |a 1 online zdroj (172 stran) |b 28 ill. | ||
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| 490 | 0 | |a New Horizons in Management Sciences |v 9 | |
| 504 | |a Obsahuje bibliografii a rejstřík | ||
| 505 | 0 | |a Digital CSR - Digital era - Digital culture - Digital marketing - Digital marketing of art - Digital marketing of radio - Digital media - Digital society - Mobile marketing - Mobile applications - Online behavior - Online purchase | |
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 520 | |a With the digitalisation of society, marketing is experiencing a renaissance. Digital marketing has introduced a compactness absent in traditional marketing, even after the integration of the holistic marketing approach. Consumers nowadays make choices - between purchasing online and visiting a store. They pay attention to certain ads and decide to support a person or product on social media channels. This book presents the theoretical principles of digital marketing established to serve research plans, educational purposes and practical applications. It aims to support the terminological demarcation and to further the professional discussion. | ||
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| 650 | 0 | 7 | |a digitální technologie |7 ph606726 |2 czenas |
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| 650 | 0 | 9 | |a digital technologies |2 eczenas |
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| 700 | 1 | |a Bacíková, Zuzana |e editor |4 edt | |
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