Emerging Trends in Business An Interdisciplinary Approach

This book presents a collection of interdisciplinary chapters covering the most informative issues in various fields of both theoretical and applied business. The contributors focus on up-to-date developments in business areas such as innovation, entrepreneurship, banking and digital marketing.

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Bibliographic Details
Other Authors Baykal, Mehmet (Editor), Kazan, Halim (Editor)
Format Electronic eBook
LanguageEnglish
Published Frankfurt a.M. Peter Lang GmbH, Internationaler Verlag der Wissenschaften 2018, c2017
Edition1st, New ed.
Subjects
management inovací
společenská odpovědnost firem
podnikání
mezioborový kontext
innovation management
corporate social responsibility
business
interdisciplinary context
elektronické knihy
electronic books
Online AccessFull text
ISBN9783631744703
Physical Description1 online zdroj (174 stran) 17 ill. 21,0 x 14,8 cm

Cover

Table of Contents:
  • Innovation and entrepreneurship - Corporate social responsibility reporting - Non-performing loans in banking and ratios - Cause-related marketing - Entrepreneurship, economic growth and development - Mobbing: the dark side of business - Digital marketing - Organizational behaviour

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