Emerging Trends in Business An Interdisciplinary Approach

This book presents a collection of interdisciplinary chapters covering the most informative issues in various fields of both theoretical and applied business. The contributors focus on up-to-date developments in business areas such as innovation, entrepreneurship, banking and digital marketing.

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Bibliographic Details
Other Authors: Baykal, Mehmet (Editor), Kazan, Halim (Editor)
Format: eBook
Language: English
Published: Frankfurt a.M. Peter Lang GmbH, Internationaler Verlag der Wissenschaften 2018, c2017
Edition: 1st, New ed.
Subjects:
management inovací
společenská odpovědnost firem
podnikání
mezioborový kontext
innovation management
corporate social responsibility
business
interdisciplinary context
elektronické knihy
electronic books
ISBN: 9783631744703
Physical Description: 1 online zdroj (174 stran) 17 ill. 21,0 x 14,8 cm

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Table of contents

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072 7 |a 005  |x Management. Řízení  |2 Konspekt  |9 4 
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100 1 |a Baykal, Mehmet  |e editor  |4 edt 
245 1 0 |a Emerging Trends in Business  |b An Interdisciplinary Approach  |c Mehmet Baykal, Halim Kazan 
250 |a 1st, New ed. 
260 |a Frankfurt a.M.  |b Peter Lang GmbH, Internationaler Verlag der Wissenschaften  |c 2018, c2017 
300 |a 1 online zdroj (174 stran)  |b 17 ill.  |c 21,0 x 14,8 cm 
336 |2 rdacontent  |a text  |b txt 
337 |2 rdamedia  |a počítač  |b c 
338 |2 rdacarrier  |a online zdroj  |b cr 
504 |a Obsahuje bibliografii a rejstřík 
505 0 |a Innovation and entrepreneurship - Corporate social responsibility reporting - Non-performing loans in banking and ratios - Cause-related marketing - Entrepreneurship, economic growth and development - Mobbing: the dark side of business - Digital marketing - Organizational behaviour 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a This book presents a collection of interdisciplinary chapters covering the most informative issues in various fields of both theoretical and applied business. The contributors focus on up-to-date developments in business areas such as innovation, entrepreneurship, banking and digital marketing. 
650 0 7 |a management inovací  |7 ph137812  |2 czenas 
650 0 7 |a společenská odpovědnost firem  |7 ph257195  |2 czenas 
650 0 7 |a podnikání  |7 ph115766  |2 czenas 
650 0 7 |a mezioborový kontext  |7 ph136927  |2 czenas 
650 0 9 |a innovation management  |2 eczenas 
650 0 9 |a corporate social responsibility  |2 eczenas 
650 0 9 |a business  |2 eczenas 
650 0 9 |a interdisciplinary context  |2 eczenas 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Kazan, Halim  |e editor  |4 edt 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://www.peterlang.com/view/product/87475?format=EPDF  |y Plný text 
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992 |c EBOOK-TN  |c PeterLang  |a BK 
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