The brand flip : why customers now run companies and how to profit from it : a whiteboard overview

• Main Author: Neumeier, Marty (Author)
• Format: Book
• Language: English
• Published: San Francisco New Riders, 2016
• Subjects: obchodní značky; produktový management; ziskové organizace; brand name products; product management; for-profit firms; monografie; monographs
• ISBN: 978-0-13-417281-1
• Physical Description: 146 stran : ilustrace ; 20 cm