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|a 978-0-7494-6431-8
|q (brožováno)
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| 040 |
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|a ZLD002
|b cze
|e rda
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| 044 |
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|a xxk
|a xxu
|a ii
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| 072 |
|
7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
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| 080 |
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|
|a 659.1(091)
|2 MRF
|
| 080 |
|
|
|a (048.8)
|2 MRF
|
| 100 |
1 |
|
|a Tungate, Mark,
|d 1967-
|
| 245 |
1 |
0 |
|a Adland :
|b a global history of advertising /
|c Mark Tungate
|
| 250 |
|
|
|a Second edition
|
| 264 |
|
1 |
|a London ;
|a Philadelphia ;
|a New Delhi :
|b KoganPage,
|c 2013
|
| 300 |
|
|
|a x, 259 stran :
|b ilustrace ;
|c 24 cm
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a bez média
|b n
|2 rdamedia
|
| 338 |
|
|
|a svazek
|b nc
|2 rdacarrier
|
| 504 |
|
|
|a Obsahuje bibliografii a rejstřík
|
| 650 |
0 |
7 |
|a dějiny reklamy
|7 ph553624
|2 czenas
|
| 650 |
0 |
9 |
|a history of advertising
|2 eczenas
|
| 655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
|
| 655 |
|
9 |
|a monographs
|2 eczenas
|
| 910 |
|
|
|a ZLD002
|
| 942 |
|
|
|2 udc
|
| 992 |
|
|
|a BK
|b SK
|
