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201001s2018 xxua e 001 0 eng d |
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|x Reklama. Public relations. Média
|2 Konspekt
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|a 659.1
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|a Young, Miles,
|d 1954-
|7 xx0222234
|4 aut
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| 245 |
1 |
0 |
|a Ogilvy on advertising in the digital age /
|c Miles Young
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| 264 |
|
1 |
|a New York ;
|a London ;
|a Oxford ;
|a New Delhi ;
|a Sydney :
|b Bloomsbury,
|c 2018
|
| 300 |
|
|
|a 288 stran :
|b ilustrace ;
|c 25 cm
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
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| 337 |
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|a bez média
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| 338 |
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|a svazek
|b nc
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| 504 |
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|a Obsahuje bibliografii a rejstřík
|
| 648 |
|
7 |
|a 20.-21. století
|7 ch462155
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7 |
|a reklama a propagace
|7 ph116035
|y 20.-21. století
|2 czenas
|
| 650 |
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7 |
|a digitální média
|7 ph559630
|2 czenas
|
| 650 |
0 |
7 |
|a internetová reklama
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|2 czenas
|
| 650 |
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|a advertising
|y 20th-21st centuries
|2 eczenas
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| 650 |
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9 |
|a digital media
|2 eczenas
|
| 650 |
0 |
9 |
|a Internet advertising
|2 eczenas
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| 655 |
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7 |
|a populárně-naučné publikace
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| 655 |
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9 |
|a popular works
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| 942 |
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| 992 |
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