B2B digital marketing strategy : how to use new frameworks and models to achieve growth

• Main Author: Hall, Simon (Author)
• Format: Book
• Language: English
• Published: London ; New York ; New Delhi : KoganPage, 2020
• Subjects: internetový marketing; elektronický obchod; strategický marketing; Internet marketing; electronic commerce; strategic marketing; příručky; handbooks and manuals
• ISBN: 978-1-78966-254-2
• Physical Description: xiii, 333 stran : ilustrace ; 23 cm