The Small big : small changes that spark big influence

• Main Authors: Martin, Steve J. (Author), Goldstein, Noah J. (Author), Cialdini, Robert B., 1945- (Author)
• Format: Book
• Language: English
• Published: New York ; Boston : Grand central publishing, 2014
• Subjects: persuaze; komunikace (sdělování); persuasion; human communication; kolektivní monografie; collective monographs
• ISBN: 978-1-4555-8425-3
• Physical Description: xix, 268 stran ; 23 cm