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191112s2018 xxka f 001 0 eng |
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|6 303BRACEI
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|a Brace, Ian,
|d 1949-
|4 aut
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| 245 |
1 |
0 |
|a Questionnaire design :
|b how to plan, structure and write survey material for effective market research /
|c Ian Brace
|
| 250 |
|
|
|a Fourth edition
|
| 264 |
|
1 |
|a London ;
|a New York :
|b Kogan Page,
|c 2018
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| 300 |
|
|
|a viii, 382 stran :
|b ilustrace ;
|c 24 cm
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| 336 |
|
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|a text
|b txt
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| 337 |
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|a Obsahuje bibliografické odkazy a rejstřík
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|a marketingový výzkum
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|a metodologie
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| 650 |
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|a dotazníky
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| 650 |
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9 |
|a marketing research
|2 eczenas
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| 650 |
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|a methodology
|2 eczenas
|
| 650 |
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9 |
|a questionnaires
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| 655 |
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|a monografie
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| 655 |
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|a monographs
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| 910 |
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