Questionnaire design : how to plan, structure and write survey material for effective market research

• Main Author: Brace, Ian, 1949- (Author)
• Format: Book
• Language: English
• Published: London ; New York : Kogan Page, 2018
• Edition: Fourth edition
• Subjects: marketingový výzkum; metodologie; dotazníky; marketing research; methodology; questionnaires; monografie; monographs
• ISBN: 978-0-7494-8197-1
• Physical Description: viii, 382 stran : ilustrace ; 24 cm