The Routledge companion to marketing history

• Other Authors: Jones, Brian D. G. (Editor), Tadajewski, Mark (Editor)
• Format: Book
• Language: English
• Published: London ; New York : Routledge, Taylor & Francis Group, 2019
• Subjects: marketing > dějiny; marketingový výzkum > dějiny; marketing > history; marketing research > history; sborníky; papers of several authors
• ISBN: 978-0-367-86871-0
• Physical Description: xix, 475 stran : ilustrace ; 25 cm