The advertising handbook
Saved in:
| Other Authors | , , |
|---|---|
| Format | eBook |
| Language | English |
| Published |
London :
Routledge,
2018.
|
| Edition | Fourth edition. |
| Series | Media practice.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781317192275 9781138678828 |
| Physical Description | 1 online zdroj. |
Cover
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| 072 | 7 | |a 659 |x Reklama. Public relations. Média |2 Konspekt |9 4 | |
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| 080 | |a (035) |2 MRF | ||
| 080 | |a (0.034.2:08) |2 MRF | ||
| 245 | 0 | 4 | |a The advertising handbook / |c edited by Jonathan Hardy, Helen Powell and Iain MacRury. |
| 250 | |a Fourth edition. | ||
| 260 | |a London : |b Routledge, |c 2018. | ||
| 300 | |a 1 online zdroj. | ||
| 490 | 1 | |a Media practice | |
| 500 | |a Revised edition of The advertising handbook, 2009. | ||
| 504 | |a Obsahuje bibliografické odkazy a index. | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity | ||
| 590 | |a eBooks on EBSCOhost |b All EBSCO eBooks | ||
| 650 | 0 | 7 | |a reklama a propagace |2 czenas |7 ph116035 |
| 650 | 0 | 9 | |a advertising |2 eczenas |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 7 | |a příručky |7 fd133209 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 655 | 9 | |a handbooks and manuals |2 eczenas | |
| 700 | 1 | |a Hardy, Jonathan, |d 1963- |e editor. | |
| 700 | 1 | |a MacRury, Iain, |e editor. | |
| 700 | 1 | |a Powell, Helen, |e editor. | |
| 776 | 0 | 8 | |i Print version: |t Advertising handbook. |b Fourth Edition. |d New York : Routledge, [2018] |z 9781138678828 |w (DLC) 2017045377 |w (OCoLC)1020294339 |
| 830 | 0 | |a Media practice. | |
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