rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: business plan workbook
    sub title: a step-by-step guide to creating and developing a successful business
  name:
    name part: Barrow, Colin
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Barrow, Paul
    name part: 1948-
    role:
      role term: author.
  name:
    name part: Brown, Robert
    name part: 1937-
    role:
      role term: author.
  type of resource: text
  genre: handbook
  genre: elektronické knihy
  genre: případové studie
  genre: příručky
  genre: electronic books
  genre: case studies
  genre: handbooks and manuals
  origin info:
    place:
      place term: enk
    date issued: 2018
    edition: Ninth edition
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online zdroj
  abstract: "One of the most important steps in launching or expanding a venture is the creation of a business plan. The absence of a written business plan can lead to failure for new businesses, and inhibit growth and development. Based on methodology developed at Cranfield School of Management, The Business Plan Workbook takes a practical approach to the topic of business planning. Perfect for those growing businesses, as well as a range of academic and professional courses, this title takes the reader step-by-step through each phase of the development of a business plan, from creating a competitive business strategy to its writing and presentation. With 29 corresponding assignments that each includes case studies such as Hotmail, Cobra Beer, IKEA and Amazon, actively engaging questions and worksheets, it will enable you to validate your business idea, brand your business, research your market, and raise finance."- Resumé vydavatel
  target audience: specialized
  note: Colin Barrow, Paul Barrow and Robert Brown.
  note: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity
  note: Obsahuje bibliografické odkazy a index
  subject:
    topic: podnikatelské projekty
  subject:
    topic: finance podniku
  subject:
    topic: business planning
  subject:
    topic: business finance
  classification: 005.511
  classification: 658.14/.17
  classification: (078.7)
  classification: (035)
  classification: (0.034.2:08)
  related item:
    title info:
      title: Business professional collection
  related item:
    title info:
      title: Business Plan Workbook : A Step-By-Step Guide to Creating and Developing a Successful Business
    name:
      name part: Barrow, Colin.
    origin info:
      publisher: London : Kogan Page, Limited, ©2018
  identifier: 9780749481803
  identifier: 9780749481797
  identifier: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1690590&authtype=ip,shib&custid=s3936755
  access condition: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity
  record info:
    record content source: N$T
    record creation date: 180122
    record change date: 20251008101032.0
    record identifier: 95341
    language of cataloging:
      language term: eng