The business plan workbook : a step-by-step guide to creating and developing a successful business

"One of the most important steps in launching or expanding a venture is the creation of a business plan. The absence of a written business plan can lead to failure for new businesses, and inhibit growth and development. Based on methodology developed at Cranfield School of Management, The Busin...

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Bibliographic Details
Main Authors: Barrow, Colin, (Author), Barrow, Paul, 1948- (Author), Brown, Robert, 1937- (Author)
Format: eBook
Language: English
Published: London ; Philadelphia : Kogan Page, 2018.
Edition: Ninth edition
Series: Business professional collection
Subjects:
podnikatelské projekty
finance podniku
business planning
business finance
elektronické knihy
případové studie
příručky
electronic books
case studies
handbooks and manuals
ISBN: 9780749481803
9780749481797
Physical Description: 1 online zdroj

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Table of contents

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100 1 |a Barrow, Colin,  |e author. 
245 1 4 |a The business plan workbook :  |b a step-by-step guide to creating and developing a successful business /  |c Colin Barrow, Paul Barrow and Robert Brown. 
250 |a Ninth edition 
264 1 |a London ;  |a Philadelphia :  |b Kogan Page,  |c 2018. 
300 |a 1 online zdroj 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
490 0 |a Business professional collection 
504 |a Obsahuje bibliografické odkazy a index 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity 
520 |a "One of the most important steps in launching or expanding a venture is the creation of a business plan. The absence of a written business plan can lead to failure for new businesses, and inhibit growth and development. Based on methodology developed at Cranfield School of Management, The Business Plan Workbook takes a practical approach to the topic of business planning. Perfect for those growing businesses, as well as a range of academic and professional courses, this title takes the reader step-by-step through each phase of the development of a business plan, from creating a competitive business strategy to its writing and presentation. With 29 corresponding assignments that each includes case studies such as Hotmail, Cobra Beer, IKEA and Amazon, actively engaging questions and worksheets, it will enable you to validate your business idea, brand your business, research your market, and raise finance."- Resumé vydavatel 
590 |a eBooks on EBSCOhost  |b All EBSCO eBooks 
650 0 7 |a podnikatelské projekty  |7 ph124161  |2 czenas 
650 0 7 |a finance podniku  |7 ph172935  |2 czenas 
650 0 9 |a business planning  |2 eczenas 
650 0 9 |a business finance  |2 eczenas 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 7 |a případové studie  |7 fd133208  |2 czenas 
655 7 |a příručky  |7 fd133209  |2 czenas 
655 9 |a electronic books  |2 eczenas 
655 9 |a case studies  |2 eczenas 
655 9 |a handbooks and manuals  |2 eczenas 
700 1 |a Barrow, Paul,  |d 1948-  |e author. 
700 1 |a Brown, Robert,  |d 1937-  |e author. 
776 0 8 |i Print version:  |a Barrow, Colin.  |t Business Plan Workbook : A Step-By-Step Guide to Creating and Developing a Successful Business.  |d London : Kogan Page, Limited, ©2018  |z 9780749481797 
856 4 0 |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1690590&authtype=ip,shib&custid=s3936755  |y Plný text 
942 |2 udc 
992 |c EBOOK-TN  |c EBSCO 

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