The business plan workbook : a step-by-step guide to creating and developing a successful business

• Main Authors: Barrow, Colin, (Author), Barrow, Paul, 1948- (Author), Brown, Robert, 1937- (Author)
• Format: eBook
• Language: English
• Published: London ; Philadelphia : Kogan Page, 2018.
• Edition: Ninth edition
• Series: Business professional collection
• Subjects: podnikatelské projekty; finance podniku; business planning; business finance; elektronické knihy; případové studie; příručky; electronic books; case studies; handbooks and manuals
• ISBN: 9780749481803; 9780749481797
• Physical Description: 1 online zdroj
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity

"One of the most important steps in launching or expanding a venture is the creation of a business plan. The absence of a written business plan can lead to failure for new businesses, and inhibit growth and development. Based on methodology developed at Cranfield School of Management, The Business Plan Workbook takes a practical approach to the topic of business planning. Perfect for those growing businesses, as well as a range of academic and professional courses, this title takes the reader step-by-step through each phase of the development of a business plan, from creating a competitive business strategy to its writing and presentation. With 29 corresponding assignments that each includes case studies such as Hotmail, Cobra Beer, IKEA and Amazon, actively engaging questions and worksheets, it will enable you to validate your business idea, brand your business, research your market, and raise finance."- Resumé vydavatel