The fine art of success : how learning great art can create great business

You've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso? The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, an...

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Bibliographic Details
Main Author: Anderson, Jamie, 1971-
Other Authors: Reckenrich, Jörg., Kupp, Martin.
Format: eBook
Language: English
Published: Chichester, West Sussex, U.K. : John Wiley & Sons, 2011.
Subjects:
kreativita
podnikání
marketing
úspěch v podnikání
creative ability
business
success in business
elektronické knihy
sborníky
electronic books
papers of several authors
ISBN: 9781119208822
9780470661062
Physical Description: 1 online zdroj

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Table of contents

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072 7 |a 658  |x Řízení a správa podniku  |2 Konspekt  |9 4 
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080 |a (082)  |2 MRF 
080 |a (0.034.2:08  |2 MRF 
100 1 |a Anderson, Jamie,  |d 1971- 
245 1 4 |a The fine art of success :  |b how learning great art can create great business /  |c Jamie Anderson, Jörg Reckhenrich, Martin Kupp. 
260 |a Chichester, West Sussex, U.K. :  |b John Wiley & Sons,  |c 2011. 
300 |a 1 online zdroj 
504 |a Includes bibliographical references. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity 
520 |a You've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso? The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues. Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead/How to build yourself a new market; Beuys - Understanding creativit.- Resumé vydavatel 
590 |a John Wiley and Sons  |b Wiley Online Library All Obooks 
650 0 7 |a kreativita  |2 czenas  |7 ph121937 
650 0 7 |a podnikání  |2 czenas  |7 ph115766 
650 0 7 |a marketing  |2 czenas  |7 ph115227 
650 0 7 |a úspěch v podnikání  |2 czenas  |7 ph286292 
650 0 9 |a creative ability  |2 eczenas 
650 0 9 |a business  |2 eczenas 
650 0 9 |a marketing  |2 eczenas 
650 0 9 |a success in business  |2 eczenas 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 7 |a sborníky  |7 fd163935  |2 czenas 
655 9 |a electronic books  |2 eczenas 
655 9 |a papers of several authors  |2 eczenas 
700 1 |a Reckenrich, Jörg. 
700 1 |a Kupp, Martin. 
776 0 8 |i Print version:  |a Anderson, Jamie, 1971-  |t Fine art of success.  |d Chichester, West Sussex, U.K. : John Wiley & Sons, 2011  |z 9780470661062  |z 0470661062  |w (DLC) 2010045342  |w (OCoLC)677975309 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208822  |y Plný text 
942 |2 udc 
992 |c EBOOK-TN 
992 |c WILEY 
993 |x NEPOSILAT  |y EIZ 

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