The fine art of success : how learning great art can create great business

• Main Author: Anderson, Jamie, 1971-
• Other Authors: Reckenrich, Jörg., Kupp, Martin.
• Format: eBook
• Language: English
• Published: Chichester, West Sussex, U.K. : John Wiley & Sons, 2011.
• Subjects: kreativita; podnikání; marketing; úspěch v podnikání; creative ability; business; success in business; elektronické knihy; sborníky; electronic books; papers of several authors
• ISBN: 9781119208822; 9780470661062
• Physical Description: 1 online zdroj
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity

You've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso? The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues. Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead/How to build yourself a new market; Beuys - Understanding creativit.- Resumé vydavatel