The fine art of success : how learning great art can create great business
You've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso? The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, an...
Saved in:
| Main Author | |
|---|---|
| Other Authors | , |
| Format | eBook |
| Language | English |
| Published |
Chichester, West Sussex, U.K. :
John Wiley & Sons,
2011.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781119208822 9780470661062 |
| Physical Description | 1 online zdroj |
Cover
| Summary: | You've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso? The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues. Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead/How to build yourself a new market; Beuys - Understanding creativit.- Resumé vydavatel |
|---|---|
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781119208822 9780470661062 |
| Access: | Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity |
| Physical Description: | 1 online zdroj |