Innovation management and new product development

• Main Author: Trott, Paul (Author)
• Format: Book
• Language: English
• Published: Harlow, England ; London ; New York ; Boston ; San Francisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong Kong ; Tokyo ; Seoul ; Taipei ; New Delhi ; Cape Town ; Sao Paolo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan : Pearson, [2017]
• Edition: Sixth edition
• Subjects: management inovací; inovace; technologický rozvoj; produktový management; výrobky; podnikový management; innovation management; innovations; technological development; product management; commercial products; industrial management; monografie; monographs
• ISBN: 978-1-292-13342-3
• Physical Description: xxix, 635 stran : ilustrace ; 25 cm