Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth

Following up on 2015's Blue Ocean Strategy, Drs. W. Chan Kim and Reneé Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth. They guide you step-by-step through taking your organization from a red ocean crowded with competition to a blue o...

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Bibliographic Details
Main Authors: Kim, W. Chan (Author), Mauborgne, Renée (Author)
Format: Book
Language: English
Published: New York ; Boston : Hachette Books, 2017
Edition: First edition
Subjects:
segmentace trhu
marketingový management
konkurenceschopnost
strategický management
inovace
market segmentation
marketing management
competitiveness
strategic planning
innovations
příručky
handbooks and manuals
ISBN: 978-0-316-31404-6
Physical Description: xi, 322 stran : ilustrace ; 24 cm

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Table of contents

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245 1 0 |a Blue ocean shift :  |b beyond competing : proven steps to inspire confidence and seize new growth /  |c W. Chan Kim, Reneé Mauborgne 
246 3 0 |a Proven steps to inspire confidence and seize new growth 
250 |a First edition 
264 1 |a New York ;  |a Boston :  |b Hachette Books,  |c 2017 
300 |a xi, 322 stran :  |b ilustrace ;  |c 24 cm 
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520 |a Following up on 2015's Blue Ocean Strategy, Drs. W. Chan Kim and Reneé Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth. They guide you step-by-step through taking your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools, Kim and Mauborgne deliver a guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process 
650 0 7 |a segmentace trhu  |7 ph314823  |2 czenas 
650 0 7 |a marketingový management  |7 ph115229  |2 czenas 
650 0 7 |a konkurenceschopnost  |7 ph121800  |2 czenas 
650 0 7 |a strategický management  |7 ph116291  |2 czenas 
650 0 7 |a inovace  |7 ph121118  |2 czenas 
650 0 9 |a market segmentation  |2 eczenas 
650 0 9 |a marketing management  |2 eczenas 
650 0 9 |a competitiveness  |2 eczenas 
650 0 9 |a strategic planning  |2 eczenas 
650 0 9 |a innovations  |2 eczenas 
655 7 |a příručky  |7 fd133209  |2 czenas 
655 9 |a handbooks and manuals  |2 eczenas 
700 1 |a Mauborgne, Renée  |7 vse2005290822  |4 aut 
910 |a ZLD002 
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992 |a BK  |b SK 
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