Digital marketing : communicating, selling and connecting
Saved in:
| Main Author | |
|---|---|
| Format | Book |
| Language | English |
| Published |
Cheltenham, UK ; Northampton, MA, USA :
Edward Elgar Publishing,
[2018]
|
| Subjects | |
| ISBN | 9781788115346 9781788115360 978-1-78811-535-3 |
| Physical Description | xiv, 203 stran : ilustrace ; 25 cm |
Cover
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 94731 | ||
| 003 | CZ-ZlUTB | ||
| 005 | 20210727170822.0 | ||
| 007 | ta | ||
| 008 | 180116t20182018xxka f 001 0 eng d | ||
| 952 | |0 0 |1 0 |4 0 |6 339138HOFACKERCHF |7 0 |8 BOOK |9 153638 |a UTBZL |b UTBZL |c 006 |d 2020-01-24 |l 5 |m 5 |o 339.138/HOFACKER,CH.F. |p 420010182462 |r 2025-04-10 00:00:00 |s 2025-02-07 |v 652.00 |x N: nákup; Převod FMK: Radim Bačuvčík, 21.1.2022 |y 04 | ||
| 952 | |0 0 |1 0 |4 0 |6 339138HOFACKERCHF |7 0 |8 BOOK |9 163961 |a UTBZL |b UTBZL |c 005 |d 2021-07-27 |l 0 |o 339.138/HOFACKER,CH.F. |p 420010187788 |r 2021-07-27 00:00:00 |v 770.00 |x N:nákup; |y 01 | ||
| 999 | |c 94731 |d 94731 | ||
| 020 | |a 9781788115346 |q (vázáno) | ||
| 020 | |a 9781788115360 |q (brožováno) | ||
| 020 | |z 978-1-78811-535-3 |q (elektronická kniha) | ||
| 040 | |a YDX |b cze |c YDX |d LTSCA |d OCLCF |d DLC |d ABA013 |d ZLD002 |e rda | ||
| 044 | |a xxk |a xxu | ||
| 072 | 7 | |a 658 |x Řízení a správa podniku |2 Konspekt |9 4 | |
| 072 | 7 | |a 37.016 |x Učební osnovy. Vyučovací předměty. Učebnice |2 Konspekt |9 22 | |
| 080 | |a 658.8:004.738.5 |2 MRF | ||
| 080 | |a 316.774:004.9 |2 MRF | ||
| 080 | |a (075.8) |2 MRF | ||
| 100 | 1 | |a Hofacker, Charles F. |7 ntk20191035955 |4 aut | |
| 245 | 1 | 0 | |a Digital marketing : |b communicating, selling and connecting / |c Charles F. Hofacker |
| 264 | 1 | |a Cheltenham, UK ; |a Northampton, MA, USA : |b Edward Elgar Publishing, |c [2018] | |
| 264 | 4 | |c ©2018 | |
| 300 | |a xiv, 203 stran : |b ilustrace ; |c 25 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a bez média |b n |2 rdamedia | ||
| 338 | |a svazek |b nc |2 rdacarrier | ||
| 504 | |a Obsahuje bibliografické odkazy a rejstřík | ||
| 650 | 0 | 7 | |a internetový marketing |7 ph137251 |2 czenas |
| 650 | 0 | 7 | |a digitální média |7 ph559630 |2 czenas |
| 650 | 0 | 9 | |a Internet marketing |2 eczenas |
| 650 | 0 | 9 | |a digital media |2 eczenas |
| 655 | 7 | |a učebnice vysokých škol |7 fd133772 |2 czenas | |
| 655 | 9 | |a textbooks (higher) |2 eczenas | |
| 910 | |a ZLD002 | ||
| 942 | |2 udc | ||
| 992 | |a BK |b SK | ||