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LEADER |
01584nam a2200397 i 4500 |
001 |
94695 |
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CZ ZlUTB |
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20200210221218.0 |
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ta |
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191106s2019 xr a f 000 0 eng |
999 |
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|c 94695
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020 |
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|a 9788074548666
|q (brožováno)
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|d OLA001
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|x Řízení a správa podniku
|2 Konspekt
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080 |
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|a 658.8
|2 MRF
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080 |
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|a (048.8)
|2 MRF
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100 |
1 |
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|a Soukalová, Radomila,
|d 1957-
|7 xx0019761
|4 aut
|
245 |
1 |
0 |
|a Marketing... :
|b is a creative science /
|c Radomila Soukalová
|
246 |
1 |
8 |
|a Marketing... is a creative science
|
250 |
|
|
|a 1st edition
|
264 |
|
1 |
|a In Zlín :
|b Tomas Bata University,
|c 2019
|
300 |
|
|
|a 135 stran :
|b ilustrace (některé barevné) ;
|c 23 cm
|
336 |
|
|
|a text
|b txt
|2 rdacontent
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337 |
|
|
|a bez média
|b n
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338 |
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|a svazek
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|2 rdacarrier
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504 |
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|a Obsahuje bibliografie a bibliografické odkazy
|
650 |
0 |
7 |
|a marketing
|7 ph115227
|2 czenas
|
650 |
0 |
9 |
|a marketing
|2 eczenas
|
655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
|
655 |
|
9 |
|a monographs
|2 eczenas
|
910 |
|
|
|a ZLD002
|
928 |
9 |
|
|a Univerzita Tomáše Bati ve Zlíně
|
942 |
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|2 udc
|
992 |
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|v 201.00
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|y 04
|