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1 |
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|a Soukalová, Radomila,
|d 1957-
|7 xx0019761
|4 aut
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| 245 |
1 |
0 |
|a Marketing... :
|b is a creative science /
|c Radomila Soukalová
|
| 246 |
1 |
8 |
|a Marketing... is a creative science
|
| 250 |
|
|
|a 1st edition
|
| 264 |
|
1 |
|a In Zlín :
|b Tomas Bata University,
|c 2019
|
| 300 |
|
|
|a 135 stran :
|b ilustrace (některé barevné) ;
|c 23 cm
|
| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|b n
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| 338 |
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| 504 |
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|a Obsahuje bibliografie a bibliografické odkazy
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| 650 |
0 |
7 |
|a marketing
|7 ph115227
|2 czenas
|
| 650 |
0 |
9 |
|a marketing
|2 eczenas
|
| 655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
|
| 655 |
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9 |
|a monographs
|2 eczenas
|
| 910 |
|
|
|a ZLD002
|
| 928 |
9 |
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|a Univerzita Tomáše Bati ve Zlíně
|
| 942 |
|
|
|2 udc
|
| 992 |
|
|
|a BK
|b SK
|
