Category management in purchasing : a strategic approach to maximize business profitability

• Main Author: O'Brien, Jonathan (Author)
• Format: Book
• Language: English
• Published: London ; New York ; New Delhi : KoganPage, 2019
• Edition: Fourth edition
• Subjects: marketingový management; strategický management; marketing management; strategic planning; monografie; monographs
• ISBN: 9780749482619
• Physical Description: xxiii, 497 stran : ilustrace ; 27 cm