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01436cam a2200385 i 4500 |
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94515 |
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20200210221206.0 |
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ta |
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190625s2019 xxka e 001 0 eng |
999 |
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|c 94515
|d 94515
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020 |
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|a 9781138498259
|q (brožováno)
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|b cze
|d ZLD002
|e rda
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044 |
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|a xxk
|a xxu
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|a 005
|x Management. Řízení
|2 Konspekt
|9 4
|
080 |
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|a 005.346
|2 MRF
|
080 |
|
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|a (048.8)
|2 MRF
|
100 |
1 |
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|a Buttle, Francis
|7 pna2007397347
|4 aut
|
245 |
1 |
0 |
|a Customer relationship management :
|b concepts and technologies /
|c Francis Buttle and Stan Maklan
|
250 |
|
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|a Fourth edition
|
264 |
|
1 |
|a London ;
|a and New York :
|b Routledge, Taylor & Francis Group,
|c 2019
|
300 |
|
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|a xxiii, 444 stran :
|b ilustrace (převážně barevné) ;
|c 25 cm
|
336 |
|
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|a text
|b txt
|2 rdacontent
|
337 |
|
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|a bez média
|b n
|2 rdamedia
|
338 |
|
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|a svazek
|b nc
|2 rdacarrier
|
504 |
|
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|a Obsahuje bibliografie, bibliografické odkazy a rejstřík
|
650 |
0 |
7 |
|a řízení vztahů se zákazníky
|7 ph118187
|2 czenas
|
650 |
0 |
9 |
|a customer relationship management
|2 eczenas
|
655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
|
655 |
|
9 |
|a monographs
|2 eczenas
|
700 |
1 |
|
|a Maklan, Stan
|7 utb2018997045
|4 aut
|
910 |
|
|
|a ZLD002
|
942 |
|
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|2 udc
|
992 |
|
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|a BK
|b SK
|
952 |
|
|
|0 0
|1 0
|4 0
|6 005BUTTLEF
|7 0
|8 BOOK
|9 153126
|a UTBZL
|b UTBZL
|c 005
|d 2020-01-08
|o 005/BUTTLE,F.
|p 420010182081
|r 2020-01-08
|v 1020.00
|x N: nákup;
|y 01
|