The business environment : themes and issues - Wetherly, Paul, 1959-; Otter, Dorron (Oxford University Press, 2018)
Terminologický slovník
Written by an eminent author team whose expertise spans the full breadth of the subject, 'The Business Environment' provides comprehensive coverage and sound academic insight into this dynamic subject. The unique 'themes and issues' approach provides students with a consistent and holistic framework for analysing businesses and the business environment, as well as a reliable method to organise their thinking. The core business environments and their interrelationships are explored using the established STEEPLE framework.
Keywords: podnikání; dějiny podnikání -- 21. století; ekonomie; globalizace; business; business history -- 21st century; globalization; učebnice vysokých škol; případové studie; textbooks (higher); case studies