|
|
|
|
LEADER |
01687cam a2200409 i 4500 |
001 |
94261 |
003 |
CZ ZlUTB |
005 |
20191212143121.0 |
007 |
ta |
008 |
170511s2017 xxka e 001 0 eng d |
999 |
|
|
|c 94261
|d 94261
|
020 |
|
|
|a 9781292153261
|q (brožováno)
|
040 |
|
|
|a PND008
|b cze
|d ZLD002
|e rda
|
044 |
|
|
|a xxk
|a xxu
|a at
|a ts
|a si
|a hk
|a ja
|a ko
|a ch
|a ii
|a sa
|a br
|a mx
|a sp
|a ne
|a gw
|a fr
|a it
|
072 |
|
7 |
|a 658
|x Řízení a správa podniku
|2 Konspekt
|9 4
|
080 |
|
|
|a 658.8:005.52
|2 MRF
|
080 |
|
|
|a (075)
|2 MRF
|
100 |
1 |
|
|a Burns, Alvin C.
|4 aut
|
245 |
1 |
0 |
|a Marketing research /
|c Alvin C. Burns, Ann Veeck, Ronald F. Bush
|
250 |
|
|
|a Eigth edition, global edition
|
264 |
|
1 |
|a Harlow ;
|a London ;
|a New York ;
|a Boston ;
|a San Francisco ;
|a Toronto ;
|a Sydney ;
|a Dubai ;
|a Singapore ;
|a Hong Kong ;
|a Tokyo ;
|a Seoul ;
|a Taipei ;
|a New Delhi ;
|a Cape Town ;
|a Sao Paulo ;
|a Mexico City ;
|a Madrid ;
|a Amsterdam ;
|a Munich ;
|a Paris ;
|a Milan :
|b Pearson,
|c [2017]
|
264 |
|
4 |
|c ©2017
|
300 |
|
|
|a 489 stran :
|b ilustrace ;
|c 26 cm
|
336 |
|
|
|a text
|b txt
|2 rdacontent
|
337 |
|
|
|a bez média
|b n
|2 rdamedia
|
338 |
|
|
|a svazek
|b nc
|2 rdacarrier
|
504 |
|
|
|a Obsahuje bibliografie a rejstříky
|
650 |
0 |
7 |
|a marketingový výzkum
|7 ph115230
|2 czenas
|
650 |
0 |
9 |
|a marketing research
|2 eczenas
|
655 |
|
7 |
|a učebnice
|7 fd133770
|2 czenas
|
655 |
|
9 |
|a textbooks
|2 eczenas
|
700 |
1 |
|
|a Veeck, Ann
|4 aut
|
700 |
1 |
|
|a Bush, Ronald F.
|4 aut
|
910 |
|
|
|a ZLD002
|
942 |
|
|
|2 udc
|
992 |
|
|
|a BK
|b SK
|
952 |
|
|
|0 0
|1 0
|4 0
|6 339138BURNSAC
|7 0
|8 BOOK
|9 152683
|a UTBZL
|b UTBZL
|c 010
|d 2019-12-09
|l 1
|m 2
|o 339.138/BURNS,A.C.
|p 420010181593
|q 2028-12-21
|r 2021-09-23
|s 2021-09-23
|v 1320.00
|w 2019-12-09
|x N: nákup;
|y 08
|