Marketing research

• Main Authors: Burns, Alvin C. (Author), Veeck, Ann (Author), Bush, Ronald F. (Author)
• Format: Book
• Language: English
• Published: Harlow ; London ; New York ; Boston ; San Francisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong Kong ; Tokyo ; Seoul ; Taipei ; New Delhi ; Cape Town ; Sao Paulo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan : Pearson, [2017]
• Edition: Eigth edition, global edition
• Subjects: marketingový výzkum; marketing research; učebnice; textbooks
• ISBN: 9781292153261
• Physical Description: 489 stran : ilustrace ; 26 cm