rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing... is a creative science
  title info:
    title: Marketing is a creative science
  name:
    name part: Soukalová, Radomila
    name part: 1957-
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Univerzita Tomáše Bati ve Zlíně
    name part: Fakulta multimediálních komunikací
    role:
      role term: pbl
  type of resource: text
  genre: monografie
  genre: elektronické knihy
  genre: monographs
  genre: electronic books
  origin info:
    place:
      place term: xr
    date issued: 2019
    edition: 1st edition
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online zdroj (138 stran) : ilustrace
  target audience: adult
  note: Radomila Soukalová
  note: Obsahuje bibliografické odkazy a bibliografie
  subject:
    topic: marketing
  subject:
    topic: marketing
  classification: 658.8
  classification: (048.8)
  classification: (0.034.2:08)
  identifier: 9788074548659
  identifier: http://hdl.handle.net/10563/45870
  related item:
    location:
      url: http://hdl.handle.net/10563/45870
  record info:
    record content source: ZLD002
    record creation date: 191202
    record change date: 20250114101542.0
    record identifier: 94198
    language of cataloging:
      language term: cze