Design a better business : new tools, skills, and mindset for strategy and innovation

• Main Authors: Pijl, Patrick van der (Author), Lokitz, Justin (Author), Solomon, Lisa Kay (Author)
• Format: Book
• Language: English
• Published: Hoboken, New Jersey : Wiley, [2016]
• Subjects: podnikatelské projekty; úspěch v podnikání; organizační chování; podnikový management; business planning; success in business; organizational behavior; industrial management; příručky; handbooks and manuals
• ISBN: 978-1-119-27211-3
• Physical Description: 269 stran : barevné ilustrace ; 19 x 24 cm

Table of Contents:

• Introduction: design a better business and the double loop
• Prepare: prepare your team, your environment, and how you work
• Point of view: be a rebel, develop your vision, create design criteria
• Understand: understand your customer, context, and business
• Ideate: learn to ideate, expand your ideas, and select ideas
• Prototype: bring ideas to life, sketch, and make prototypes
• Validate: find the riskiest assumption, experiment, and pivot
• Scale: when and how to scale; investment readiness level.