rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Specifika spotřebitelského segmentu singles a možnosti marketingové komunikace při uspokojování jejich potřeb
  name:
    name part: Kotyzová, Pavla
    name part: 1949-
    role:
      role term: creator
    role:
      role term: aut
  type of resource: text
  genre: monografie
  genre: monographs
  origin info:
    place:
      place term: xo
    date issued: 2011
    edition: První vydání
    issuance: monographic
  language:
    language term: cze
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: 134 stran : ilustrace ; 24 cm
  target audience: specialized
  note: Pavla Kotyzová
  note: Obsahuje bibliografii a rejstřík
  note: Anglické resumé
  subject:
    topic: singles
  subject:
    topic: spotřebitelské chování
  subject:
    topic: marketingová komunikace
  subject:
    topic: marketingový management
  subject:
    topic: single people
  subject:
    topic: consumer behavior
  subject:
    topic: communication in marketing
  subject:
    topic: marketing management
  classification: 316.346-058.832
  classification: 366.1
  classification: 658.8:316.77
  classification: 658.8:005
  classification: (048.8)
  identifier: 9788089401628
  record info:
    record content source: ABA001
    record creation date: 120801
    record change date: 20191119132834.0
    record identifier: 93829
    language of cataloging:
      language term: cze