Consumer behaviour : a European perspective

• Main Authors: Solomon, Michael R., 1956- (Author), Askegaard, Søren, 1961- (Author), Hogg, Margaret K. (Author), Bamossy, Gary J., 1949- (Author)
• Format: Book
• Language: English
• Published: Harlow ; London : New York : Boston : San Francisco : Toronto : Sydney : Dubai : Singapore : Hong Kong : Tokyo : Seoul : Taipei : New Delhi : Cape Town : São Paulo : Mexico City : Madrid : Amsterdam : Munich : Paris : Milan : Pearson, [2019]
• Edition: Seventh Edition
• Subjects: spotřebitelské chování > Evropa; sociologie spotřeby > Evropa; konzumní společnost > Evropa; consumer behavior > Europe; sociology of consumption > Europe; consumer society > Europe; učebnice; textbooks
• ISBN: 978-1-292-24542-3
• Physical Description: xxxiii, 612 stran : barevné ilustrace ; 27 cm

Table of Contents:

• Part A: consumers in the market-place
• Consumer behaviour and consumer society
• Shopping, buying and disposing
• Part B: how consumers see the world and themselves
• Perception and meaning
• The self
• Motivation, lifestyles and values
• Consumers as decision-makers
• Learning and memory
• Attitudes
• Decision-making
• European consumers and their social groups
• Groups and social media
• European families: types, structures, decision-making and age cohorts
• Income and social class
• Part E: culture and european consumers
• Culture and consumer behaviour
• Cultural change processes
• Glossary
• Indexes.