rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Manuál copywritingu
    sub title: jak se přes víkend naučit psát pro reklamu a marketing a vítězit v každodenních bitvách o pozornost a peněženky
  name:
    name part: Untermüller, Vojtěch
    name part: 1978-
    role:
      role term: creator
    role:
      role term: aut
  type of resource: text
  genre: handbook
  genre: příručky
  genre: handbooks and manuals
  origin info:
    place:
      place term: xr
    date issued: 2019
    edition: První vydání
    issuance: monographic
  language:
    language term: cze
  physical description:
    form: print
    form: regular print
    extent: 116 stran ; 21 cm
  target audience: adult
  note: Vojtěch Untermüller
  note: Obsahuje bibliografické odkazy
  subject:
    topic: reklamní texty
  subject:
    topic: marketingová komunikace
  subject:
    topic: psychologie prodeje
  subject:
    topic: psaný projev
  subject:
    topic: advertising copy
  subject:
    topic: communication in marketing
  subject:
    topic: psychology of selling
  subject:
    topic: written language
  classification: 659.131.2
  classification: 658.8:316.77
  classification: 658.8:005.32
  classification: 81'42
  classification: (035)
  identifier: 9788027125852
  record info:
    record content source: OLA001
    record creation date: 190625
    record change date: 20191009132818.0
    record identifier: 93359
    language of cataloging:
      language term: cze