Marketing

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Bibliographic Details
Main Authors Baines, Paul, 1973- (Author), Fill, Chris, 1953- (Author), Rosengren, Sara, 1978- (Author), Antonetti, Paolo (Author)
Format Book
LanguageEnglish
Published Oxford : Oxford University Press, [2019]
Edition5th edition
Subjects
marketing
marketingový management
marketing management
učebnice
textbooks
ISBN9780198809999
Physical Descriptionxxxiv, 738 stran : barevné ilustrace ; 27 cm

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TOC from ObalkyKnih.cz
More Information
Bibliography:Obsahuje bibliografii a rejstřík
ISBN:9780198809999
Physical Description:xxxiv, 738 stran : barevné ilustrace ; 27 cm

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