Marketing

• Main Authors: Baines, Paul, 1973- (Author), Fill, Chris, 1953- (Author), Rosengren, Sara, 1978- (Author), Antonetti, Paolo (Author)
• Format: Book
• Language: English
• Published: Oxford : Oxford University Press, [2019]
• Edition: 5th edition
• Subjects: marketing; marketingový management; marketing management; učebnice; textbooks
• ISBN: 9780198809999
• Physical Description: xxxiv, 738 stran : barevné ilustrace ; 27 cm