Social media strategy : marketing, advertising, and public relations in the consumer revolution

• Main Author: Quesenberry, Keith A., 1971- (Author)
• Format: Book
• Language: English
• Published: Lanham ; Boulder ; New York ; London : Rowman & Littlefield, [2019]
• Edition: Second edition
• Subjects: internetový marketing; internetová reklama; sociální média; public relations; Internet marketing; Internet advertising; social media; učebnice vysokých škol; textbooks (higher)
• ISBN: 978-1-5381-0135-3
• Physical Description: xvii, 353 stran : ilustrace ; 26 cm
• Item Description: Terminologický slovník