rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: handbook of customer satisfaction and loyalty measurement
  title info:
    title: Customer satisfaction and loyalty measurement
  name:
    name part: Hill, Nigel
    name part: 1952-
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Alexander, Jim
    name part: 1950-
    role:
      role term: aut
  type of resource: text
  genre: handbook
  genre: příručky
  genre: handbooks and manuals
  origin info:
    place:
      place term: xxk
    date issued: 2006
    edition: Third edition
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: xiv, 273 stran : ilustrace ; 25 cm
  target audience: adult
  note: Nigel Hill and Jim Alexander
  note: Terminologický slovník
  note: Obsahuje bibliografii a rejstřík
  subject:
    topic: marketingový výzkum
  subject:
    topic: spotřebitelské chování
  subject:
    topic: spotřebitelé
  subject:
    topic: marketing research
  subject:
    topic: consumer behavior
  subject:
    topic: consumers
  classification: 658.8:005.52
  classification: 366.1
  classification: 366-05
  classification: (035)
  identifier: 978-0-566-08744-8
  identifier: 0566087448
  record info:
    record content source: DLC
    record creation date: 060526
    record change date: 20240829164103.0
    record identifier: 93034
    language of cataloging:
      language term: cze