Spotřebitelé a marketing
Kapitoly přibližují problematiku chování spotřebitelů.
Saved in:
| Main Author | |
|---|---|
| Format | Book |
| Language | Czech |
| Published |
V Praze :
C.H. Beck,
2018
|
| Edition | Vydání první |
| Series | Beckova edice ekonomie
|
| Subjects | |
| ISBN | 9788074006937 |
| Physical Description | xix, 354 stran : ilustrace ; 24 cm |
Cover
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| 650 | 0 | 9 | |a consumer behavior |2 eczenas |
| 650 | 0 | 9 | |a marketing |2 eczenas |
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