Guerrilla film marketing : the ultimate guide to the branding, marketing and promotion of independent films & filmmakers

Create an irresistible brand image and build an audience of loyal and engaged fans…Guerrilla Film Marketingtakes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, GuerrillaFilmMarketing offers prac...

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Bibliographic Details
Main Author: Barnwell, Robert G., (Author)
Format: eBook
Language: English
Published: New York : Routledge, 2018.
Subjects:
nezávislý film
marketing
independent film
příručky
elektronické knihy
handbooks and manuals
electronic books
ISBN: 9781138916470
9781351018050
Physical Description: 1 online zdroj

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Table of contents

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020 |a 9781351018050  |q (ebook) 
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072 7 |a 791  |x Film. Cirkus. Lidová zábava  |2 Konspekt  |9 3 
080 |a 791-021.462  |2 MRF 
080 |a 339.138  |2 MRF 
080 |a (035)  |2 MRF 
080 |a (0.034.2:08)  |2 MRF 
100 1 |a Barnwell, Robert G.,  |e author. 
245 1 0 |a Guerrilla film marketing :  |b the ultimate guide to the branding, marketing and promotion of independent films & filmmakers /  |c Robert G. Barnwell. 
264 1 |a New York :  |b Routledge,  |c 2018. 
300 |a 1 online zdroj 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity 
520 3 |a Create an irresistible brand image and build an audience of loyal and engaged fans…Guerrilla Film Marketingtakes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, GuerrillaFilmMarketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process.Written byleading film industry professional Robert G. Barnwell, GuerrillaFilm Marketingteaches readers how to:Master the fundamentals of guerrilla branding, marketing and promotion;Create an integrated marketing plan and calendar based on realistic budgets and expectations;Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings;Assemble behind-the-scenes pictures, videos and documentaries;Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); andMaximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies.GuerrillaFilm Marketingis filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.- Resumé vydavatel 
588 0 |a Online resource; title from PDF title page (EBSCO, viewed July 17, 2018) 
590 |a eBooks on EBSCOhost  |b All EBSCO eBooks 
650 0 7 |a nezávislý film  |7 ph1028607  |2 czenas 
650 0 7 |a marketing  |7 ph115227  |2 czenas 
650 0 9 |a independent film  |2 eczenas 
650 0 9 |a marketing  |2 eczenas 
655 7 |a příručky  |7 fd133209  |2 czenas 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a handbooks and manuals  |2 eczenas 
655 9 |a electronic books  |2 eczenas 
776 0 8 |i Print version :  |z 9781138916463 
856 4 0 |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1776360&authtype=ip,shib&custid=s3936755  |y Plný text 
942 |2 udc 
992 |c EBOOK-TN  |c EBSCO 

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