International marketing : strategy development and implementation

"Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties and norms. International Marketing offers a uniquely adaptable strategy framework for firms of a...

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Bibliographic Details
Main Author: Solberg, Carl Arthur, (Author)
Format: eBook
Language: English
Published: Abingdon, Oxon ; New York, NY : Routledge, 2018.
Subjects:
mezinárodní marketing
marketingový management
international marketing
marketing management
učebnice vysokých škol
elektronické knihy
textbooks (higher)
electronic books
ISBN: 9781315185026
9781351732895
9781138737389
Physical Description: 1 online zdroj

Cover

Table of contents

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020 |a 9781351732895  |q (ebook) 
020 |z 9781138737389 
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072 7 |a 37.016  |x Učební osnovy. Vyučovací předměty. Učebnice  |2 Konspekt  |9 22 
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080 |a 658.8:005  |2 MRF 
080 |a (075.8)  |2 MRF 
080 |a (0.034.2:08)  |2 MRF 
100 1 |a Solberg, Carl Arthur,  |e author. 
245 1 0 |a International marketing :  |b strategy development and implementation /  |c Carl Arthur Solberg. 
264 1 |a Abingdon, Oxon ;  |a New York, NY :  |b Routledge,  |c 2018. 
264 4 |c ©2018 
300 |a 1 online zdroj 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
504 |a Obsahuje bibliografické odkazy a index. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity 
520 |a "Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties and norms. International Marketing offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model. This practical text offers the reader insights into:The globalisation phenomenonPartner relationsAnd Strategic positioning in international markets. Solberg has also created a brand new companion website for the text, replete with additional materials and instructor resources. This functional study is an ideal introduction to international marketing for advanced undergraduates and postgraduates in business and management. It also offers a pragmatic toolkit for managers and marketers that are seeking to expand their business into new territories."- Resumé vydavatel 
588 0 |a Online resource; title from digital title page (viewed on January 17, 2018). 
590 |a eBooks on EBSCOhost  |b All EBSCO eBooks 
650 0 7 |a mezinárodní marketing  |7 ph122808  |2 czenas 
650 0 7 |a marketingový management  |7 ph115229  |2 czenas 
650 0 9 |a international marketing  |2 eczenas 
650 0 9 |a marketing management  |2 eczenas 
655 7 |a učebnice vysokých škol  |7 fd133772  |2 czenas 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a textbooks (higher)  |2 eczenas 
655 9 |a electronic books  |2 eczenas 
776 0 8 |i Print version:  |a Solberg, Carl Arthur.  |t International marketing.  |d Abingdon, Oxon ; New York, NY : Routledge, 2018  |z 9781138737389  |w (DLC) 2017022757 
856 4 0 |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1650414&authtype=ip,shib&custid=s3936755  |y Plný text 
942 |2 udc 
992 |c EBOOK-TN  |c EBSCO 

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