International marketing : strategy development and implementation
"Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties and norms. International Marketing offers a uniquely adaptable strategy framework for firms of a...
Saved in:
| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Abingdon, Oxon ; New York, NY :
Routledge,
2018.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781315185026 9781351732895 9781138737389 |
| Physical Description | 1 online zdroj |
Cover
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| 100 | 1 | |a Solberg, Carl Arthur, |e author. | |
| 245 | 1 | 0 | |a International marketing : |b strategy development and implementation / |c Carl Arthur Solberg. |
| 264 | 1 | |a Abingdon, Oxon ; |a New York, NY : |b Routledge, |c 2018. | |
| 264 | 4 | |c ©2018 | |
| 300 | |a 1 online zdroj | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a počítač |b c |2 rdamedia | ||
| 338 | |a online zdroj |b cr |2 rdacarrier | ||
| 504 | |a Obsahuje bibliografické odkazy a index. | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity | ||
| 520 | |a "Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties and norms. International Marketing offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model. This practical text offers the reader insights into:The globalisation phenomenonPartner relationsAnd Strategic positioning in international markets. Solberg has also created a brand new companion website for the text, replete with additional materials and instructor resources. This functional study is an ideal introduction to international marketing for advanced undergraduates and postgraduates in business and management. It also offers a pragmatic toolkit for managers and marketers that are seeking to expand their business into new territories."- Resumé vydavatel | ||
| 588 | 0 | |a Online resource; title from digital title page (viewed on January 17, 2018). | |
| 590 | |a eBooks on EBSCOhost |b All EBSCO eBooks | ||
| 650 | 0 | 7 | |a mezinárodní marketing |7 ph122808 |2 czenas |
| 650 | 0 | 7 | |a marketingový management |7 ph115229 |2 czenas |
| 650 | 0 | 9 | |a international marketing |2 eczenas |
| 650 | 0 | 9 | |a marketing management |2 eczenas |
| 655 | 7 | |a učebnice vysokých škol |7 fd133772 |2 czenas | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a textbooks (higher) |2 eczenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 776 | 0 | 8 | |i Print version: |a Solberg, Carl Arthur. |t International marketing. |d Abingdon, Oxon ; New York, NY : Routledge, 2018 |z 9781138737389 |w (DLC) 2017022757 |
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