B2B relationship marketing management in trade fair activity

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Bibliographic Details
Main Authors Siemieniako, Dariusz (Author), Gębarowski, Marcin (Author)
Format Electronic eBook
LanguageEnglish
Published Newcastle upon Tyne : Cambridge Scholars Publishing, 2016.
Subjects
Relationship marketing > Management.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781443893107
9781443883641
Physical Description1 online zdroj (163 stran)

Cover

TOC from ObalkyKnih.cz
Table of Contents:
  • Contempory retail real estate trade fairs and methods of researching the marketing activity of exhibitors
  • Methods of researching relationship marketing management in retail real estate trade fair activity
  • Explanatory model of relationship marketing management of retail real estate trade fair participants
  • Management of trade fair activity within the project life cycle
  • Relational loyalty as a result of promise management in the process of trade fair activity
  • Experiential marketing within the trade fair area as a part of relationship development
  • Trade fair conversation in developing relationships.

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