B2B relationship marketing management in trade fair activity
Saved in:
| Main Authors | , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Newcastle upon Tyne :
Cambridge Scholars Publishing,
2016.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781443893107 9781443883641 |
| Physical Description | 1 online zdroj (163 stran) |
Cover
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| 020 | |z 9781443883641 | ||
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| 080 | |a (0.034.2:08) |2 MRF | ||
| 100 | 1 | |a Siemieniako, Dariusz, |e author. | |
| 245 | 1 | 0 | |a B2B relationship marketing management in trade fair activity / |c by Dariusz Siemieniako and Marcin Gębarowski. |
| 246 | 3 | |a B two B relationship marketing management in trade fair activity | |
| 264 | 1 | |a Newcastle upon Tyne : |b Cambridge Scholars Publishing, |c 2016. | |
| 264 | 4 | |c ©2016 | |
| 300 | |a 1 online zdroj (163 stran) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a počítač |b c |2 rdamedia | ||
| 338 | |a online zdroj |b cr |2 rdacarrier | ||
| 504 | |a Obsahuje bibliografické odkazy. | ||
| 505 | 0 | |a Contempory retail real estate trade fairs and methods of researching the marketing activity of exhibitors -- Methods of researching relationship marketing management in retail real estate trade fair activity -- Explanatory model of relationship marketing management of retail real estate trade fair participants -- Management of trade fair activity within the project life cycle -- Relational loyalty as a result of promise management in the process of trade fair activity -- Experiential marketing within the trade fair area as a part of relationship development -- Trade fair conversation in developing relationships. | |
| 588 | |a Description based on print version record. | ||
| 590 | |a eBooks on EBSCOhost |b All EBSCO eBooks | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity | ||
| 650 | 0 | |a Relationship marketing |x Management. | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 700 | 1 | |a Gębarowski, Marcin, |e author. | |
| 776 | 0 | 8 | |i Print version: |a Siemieniako, Dariusz. |t B2b relationship marketing management in trade fair activity. |b 1st unabridged. |d [S.l.] : Cambridge Scholars Publis, 2016 |z 9781443883641 |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1236756&authtype=ip,shib&custid=s3936755 |
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